Marketing, Sales & Service

Marketing, Sales & Service
Most business communication is marketing communication. Marketing jobs represent nearly one in every four jobs in the U.S. economy. Marketing courses help you learn and experience how the marketing process seeks to establish and satisfy the needs and wants of individuals who buy goods, services and ideas.

Businesses of all types and sizes, including non-profit organizations, use marketing in their local, national and global operations to move products and services from their origin to the end-user.

This career cluster is organized into six career pathways:
  • Buying and merchandising
  • Distribution and logistics
  • E-Marketing
  • Management and entrepreneurship
  • Marketing communications and promotion
  • Marketing information management and research
  • Professional sales and marketing


Students in marketing learn and practice skills that prepare them for diverse post-high school education and training opportunities, from apprenticeships and two-year college programs to four-year college and graduate programs.

CTE classes in this cluster will introduce you to a variety of interesting careers including:
  • Manager of sales or information
  • Researcher
  • Sales specialist
  • Demonstrator or product promoter
  • Wholesale or retail buyer
  • Distributor
  • Public relations manager or specialist
  • Marketing communications or promotions manager or specialist
  • Community relations manager or specialist
  • E-marketer
  • Marketing consultant
  • Fashion or interior designer
  • Merchandise displayer and window trimmer